Services
What we do
Strategy, websites, shops, software, integrations, search and marketing, designed and built around what your business needs to grow.
Our services
Services in detail
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Strategy & planning
Before design or code, we clarify goals, audience, content and priorities. A clear plan reduces rework, keeps budgets honest and makes sure every piece of the project supports a real business outcome, leads, sales, bookings or clearer communication.
We help you decide what to build first, what can wait, and how website, branding and marketing should work together rather than as separate silos. We plan and manage projects in Jira, timelines, tasks and progress you can follow with us.

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Mobile-friendly website with custom design
Your website is often the first impression of your business. We clarify its purpose, then design an original, mobile-friendly site for your brand, not a pre-made template.
Responsive layouts, stage-by-stage reviews, and a CMS you can update with confidence, ready to grow into e-commerce, marketing or custom features when you need them.

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E-commerce
An e-commerce website is a great way to launch your business to the next level, and we are here to help you make this exciting step. We specialise in e-commerce websites, so we have the capabilities and knowledge to get your brand out in the world and selling.
We build and grow shops on the platform that fits your catalogue: WooCommerce for smaller ranges (under about 50 products), and Shopify or Magento when you need more scale, chosen with you for budget, shipping and stock.
By moving your business into the online world, you are allowing more customers to find your product, nationally or internationally. We know what it takes to get your brand out there.

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UI/UX design
User experience and interface design work together: UX shapes the journey (find, understand, act); UI makes screens clear, consistent and on-brand. Without customers there would be no business, so we design for real people, not for decoration alone.
We make sure websites are easy to use and navigate, accessible (including for customers with impairments), and enjoyable to interact with. We keep improving how sites run and how we design them, so you never get the same old website that everyone else has.

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Graphic, logo & brand design
We’re a one-stop shop when it comes to your design needs.
Working with a company that can handle all your designs is a great benefit, you get everything in one package and a consistent design style across the whole project. We are devoted to creating unique designs that entice customers and please clients.
We can design new logos and even organise some merchandise if needed.

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Custom web software & smartphone apps
Need your website to do something a standard site can’t, or have an idea for a web app or smartphone app? We can discuss, design and develop it with the same team that handles your brand and UI, so planning, design and build stay connected.
Typical work includes custom web functionality and integrations, internal systems and staff portals, membership or booking tools, analytic tracking and reporting, and Apple / Android app experiences where they earn their place. We build in New Zealand, not as a hand-off to an overseas factory.

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Integrations
No technical integration challenge is beyond our capabilities, regardless of its scale or complexity. With our wealth of experience, we specialise in seamlessly integrating website and technology solutions with intricate business and marketing systems, propelling your website or application to new heights of functionality and performance.
Typical setups include Xero, MYOB, Mailchimp, Stripe, PayPal, Shopify, HubSpot, Jira, Asana and similar platforms. If a product has an API, we can usually integrate it into your system.
Xero
MYOB
Mailchimp
Stripe
PayPal
Shopify
HubSpot
Jira
Asana
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Marketplace specialists
The difference between a marketplace website and an e-commerce website is that the marketplace has a lot of different vendors selling their products, rather than just one company selling their brand.
We are here to help you get your products into marketplaces. Whether you need help with structuring, product presentation or all-round help with getting started, we have the knowledge to get your products selling.
Being marketplace specialists, we understand how this kind of business works and can help you get your business running.

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SEO report and actions
Search engine optimisation is important for the success of any website, but particularly for e-commerce sites, because without traffic you won’t be making sales. We review how your site performs in search, deliver a clear report, and recommend practical actions so old and new customers can find you more easily.

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AI search optimisation
People still search on Google, and they increasingly ask AI tools for answers. We help your site show up clearly in both worlds: classic SEO, plus visibility in generative and answer engines.
GEO (generative engine optimisation) means writing and structuring pages so AI systems can understand and cite you reliably, clear entity language (who you are, what you offer, where you operate), consistent naming, and factual copy that tools can summarise without guessing.
AEO (answer engine optimisation) means leading with direct answers, useful FAQs where they help, and page structure that answer engines can lift into snippets, so when someone asks a question your business can answer, you’re ready to be the source.

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Vulnerability and cyber security report
Worried about the security of your website? We’ve got it covered.
We assess your website for vulnerabilities and cyber security risks. Whether we are building you a new website or you already have one, we analyse the site and provide a detailed report of our findings plus possible remediation.

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Email marketing
Email keeps you in touch with customers who already care, newsletters, campaigns, abandoned-cart prompts and nurture sequences. We help with strategy, templates that match your brand, list hygiene basics and setup in tools such as Mailchimp so messages look right and reach the right people.

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Social media marketing
Social channels help you find new customers and keep existing ones interested. We support presence and campaigns across outlets such as Facebook, Instagram and Meta Ads, plus X (Twitter) where it fits: creative, setup and messaging that stay consistent with your brand.
Let us help get your brand seen by more of the people who matter.

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Support & maintenance
A website isn’t finished at launch. We can help with updates, content changes, performance checks, security patches and ongoing optimisation so your site stays reliable as your business evolves.
Whether you need occasional edits or a steadier support arrangement, we keep the same craft standards after go-live that we use during the build.

Products
Software we own
Beyond client projects, we build and run our own products, including MiBaseNZ for toy libraries, and RexQA Intelligence Analysis (launching October 2026). Custom software and apps are listed above; owned products live here.

Last project
Recent work
HAVEN Mid-South Refuge, A website for inclusive family violence support in Mid-South Island: a safe space for people to find healing, advocacy and empowerment in their community. Design by Rosewill; development by SqualaDesign, delivered together.

Next step
Tell us what you need
New website, e-commerce, branding or marketing, ask for a free no-obligation quote and we’ll reply with a clear next step.